The Sotheby's International Realty Advantage

The Connections - A Global Network: With a network of more than 21,000 sales associates located in more than 900 offices in 68 countries and territories worldwide, Sotheby's International Realty provides Anne Erwin Sotheby's International Realty with unrivaled worldwide connections. With today's globalization and international markets, the likelihood of a buyer from abroad is ever increasing. Sotheby's International Realty affiliates do business throughout the U.S., Canada, Argentina, France, Portugal, New Zealand, and beyond.

The Exposure - Exclusive Media Partnerships: Sotheby's International Realty's supports its affiliates with brand advertising in high profile international magazines and newspapers targeting those who value the unique. Sotheby’s International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.

Exclusive partnerships include:

 

new york times

Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times' global audience. Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print.
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wall street journal

Our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.
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financial times

The Sotheby's International Realty brand partnered with The Financial Times to exclusively create the custom content series, "Distinctive Living." This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby's International Realty's key markets and engaging them in a high impact new format. This year-long editorial series engages readers with stunning photography, video, articles and data journalism in a brand new responsive format that lends itself to rich storytelling.
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mansion global

Mansion Global is a standalone, luxury real estate website and mobile handset app that connects wealthy global buyers with extraordinary properties. With original & curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.
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YouTube

The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network.
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dwell

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27MM monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell's exclusive real estate partner, the Sotheby's International Realty brand will leverage Dwell's dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units running throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.
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south china morning post

Since 1903, the South China Morning Post has been the gold standard of news publishing in the region, and has continued to build this reputation around the world. Readers attention on Sotheby's International Realty properties are highly engaged at the sophisticated editorial content at SCMP Business page, Nanzao International page and Nanzaochinan wealth management and property pages on full year basis.
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architectural digest

The international design authority and global destination for the best in architecture. In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world's most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
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bloomberg

As today's business leaders turn to the Sotheby's International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg's readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement.
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google

Over 1,000,000 highly-qualified visitors found their way to SothebysRealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.

These placements not only reach potential buyers, but build Sotheby's brand awareness and direct traffic to SothebysRealty.com, and our website, AnneErwin.com.

The Brand: Sotheby's International Realty brand is recognized worldwide as the best in luxury real estate. In 2015, Sotheby's International Realty won Franchise Business Review's 2015 Best in Category for Real Estate Satisfaction, and was named to its top 50 Companies for Client Satisfaction. Most recently, The Luxury Institute, an independent and impartial ratings, reviews, and research institution that is the trusted voice of the high net-worth consumer, rated Sotheby's International Realty as the most prestigious luxury real estate organization.

The Opportunities - Promoting Your Property: With our Sotheby's International Realty affiliation, we take advantage of unique opportunities to showcase our listings to affluent, discerning buyers. From the eGallery, a full screen interactive property slide show providing exposure in Sotheby’s International Realty Office locations around the world; to property brochures displayed at the famed Sotheby's Auction House, the world sees our listings.

About Sotheby's International Realty

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.

Sotheby's International Realty

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