RESIDE® by Sotheby’s International Realty Podcast | Episode 2

Posted on March 14, 2019 by Devon Morrow

by Erik Weinbrecht

Originally published on March 14, 2019 | Extraordinary Living Blog

Inspired by the pages of RESIDE® Magazine, RESIDE by Sotheby’s International Realty® explores the incredible people, places, and brands featured in the magazine, bringing their stories to life. From the nightlife of one of the world’s favorite cities, to art and beyond, RESIDE by Sotheby’s International Realty explores the best of luxury living.

On this episode, we visit the Dominican Republic, discover the eclectic culture of Portland, Oregon, and talk to award-winning Minneapolis Chef, Jamie Malone.

Sergio Llach – Dominican Republic Sotheby’s International Realty
https://s.sir.com/2TjcgQA

Deb Tebbs – Cascade Sotheby’s International Realty
https://s.sir.com/2XGmclU

Chef Jamie Malone – Grand Cafe
https://www.grandcafemn.com

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Episode 2 Transcript:

Hello and welcome to RESIDE® by Sotheby’s International Realty. I’m Erik Weinbrecht your host and guide as we dive into the pages of RESIDE magazine to discover more about the incredible people, places, and brands featured within. Please be sure to like, follow, and subscribe to @sothebysrealty on Facebook, Instagram, Twitter, and YouTube to experience incredible homes and stories from around the world. Without further delay, let’s get started.

Erik Weinbrecht (EW)

Featured in the latest edition of RESIDE in a round-up of Caribbean destinations, the Dominican Republic is home to a rich cultural history and a highly touted reputation for some of the world’s favorite rum, chocolate, coffee, and golf. With me today to explore this incredible destination is Sergio Llach, president and CEO of Dominican Republic Sotheby’s international Realty. How’s it going Sergio?

Sergio Llach (SL)

I’m doing great, Buenos tardes.

EW

Thank you again for taking the time to join me today. The article in the most recent edition of RESIDE features these incredible destinations in the Caribbean and the Dominican Republic is one of them so you know, where do we start? You know with all the choices in the Caribbean, why the Dominican Republic? What makes it stand out?

SL

I would say my friend is the friendly people and the service provided. It’s something that’s not found on any other Caribbean nation particularly because Spanish is our primary language, so that’s what I would say – the people in the service that they offer.

EW

Now one of the things that you mentioned you know when we first started speaking, before we actually started rolling tape, you told me to add golf into the description of the Dominican Republic. What makes golf so important there?

SL

Well first of all the teeth of the dog is the number one course in the entire Caribbean for countless years and just in our eastern side of the country that we must have at least twenty world-class golf courses. Jack Nicklaus, Pete Dye, and Robert Trent Jones you know, famous worldwide designers, people from all over the world come just to go here.

EW

And you know that that kind of ties well into the magazine article, you know it focuses mostly on tourism and the people who vacation there, what’s full time life like ther in the DR?

SL

Full time life down here is great because the DR is not just a small country it’s a very big nation and we have Santo Domingo just an hour or so away with three million people and there are symphonies and culture and restaurants. Out in the east where are all the resorts are, you have the lifestyle you want to live with the golfing with the weather year round with the service year round and the restaurants, marinas – everything you could possibly want from a United States or European standpoint. You has with great weather year round and the ocean two steps away.

EW

Are you finding that a lot of people are buying you know their second or third homes in the DR or are they really coming and living there full time?

SL

You know it always starts out with a, “let me buy because we’re going to use it for two or four weeks per year,” and as families get into the culture and the lifestyle down there it evolves into six months a year. The typical lifespan of a buyer in our part of the Dominican Republic can range anywhere from ten to thirty or more years. This is really interesting, it is fabulous actually, everybody always wants ocean front property that’s kind of like the dream for Caribbean and buyers today it is almost impossible for me to find some great ocean front property available because all the children and the grandchildren don’t want to sell the homes! I have an inventory issue.

EW

Well you’re having a legacy issue.

SL

Yeah yeah really it’s true and it’s nice because you know the kids are like no you know where we gonna go not only do we grew up here and our kids are going after that where is there that’s anywhere better offers everything we offer so it’s quite fascinating.

EW

And where do you find your buyers are coming from? Are they are they local or they natives or are they coming from you have a specific place? Is there a specific feeder market

SL

This one of those interesting questions about our market since Santo Domingo is an hour away, I would say fifty percent of our buyers come from that mega feeder to market, which is something right in the country. And then the rest of the mega feeder markets are New York, France, Spain, Canada – all over the world because there are direct flights to Punta Cana and Santo Domingo from every major airline and that’s the key to any feeder market.

EW

With twenty eighteen now you know well and the rear view mirror what’s on the horizon for the Dominican Republic? What’s going on in in twenty nineteen and what you looking forward to?

SL

From a tourism and lifestyle point of view I see it only getting better and better because as most people learn the differences between for example the all-inclusive in the Punta Cana areas they learn about the more upscale lifestyles in certain areas in Punta Cana and La Romana, so I think it’s just gonna grow. The world doesn’t know about Casa de Campo and the world doesn’t know too much about the resorts in Punta Cana, but every year they know more and more so I think it only get better. And a as a as living there more and more I hear, “Gosh I’d like to live here more, gosh I’d like to live here more,” so I see it only positive Erik.

EW

Well thank you for taking the time to join me today, you know I think you’ve given everybody some insight into the Dominican Republic and you know maybe now you know people will know Casa De Campo.

SL

Tell the check us out! As we say here me, “me casa, tu casa!”

EW

Excellent! Be sure to check out the article on sothebysrealty.com to learn more about the Dominican Republic and the other destinations in the Caribbean, thanks again Sergio!

SL

Thanks Erik, take care, bye bye, ciao ciao.

EW

From the sandy beaches and warm escapes of the Caribbean our journey takes us to Portland Oregon where the night life reflects the city’s vibrant, varied and incredibly diverse cultural reputation. Deb Tebbs owner and CEO of Cascade Sotheby’s International Realty is here to take us out for a night on the town, hi Deb.

Deb Tebbs (DT)

Hi!

EW

Hi how’s everything going?

DT

It’s going great how are you?

EW

I’m doing okay! So Portland was featured in the most recent addition of reside magazine and I figured you’d be the expert to talk to, right?

DT

Well I certainly know the city well!

EW

Good good. So Portland is very much so in the vernacular of pop culture these days – tell tell me why so many people are going to Portland?

DT

Well I think it’s a kind of a combination of a few things – up first of all it’s a it’s just a flat out right foodie destination, so the diversity of of cuisine is is unending with food carts down to in a five star restaurants and just a diverse Food Network. The other in their tracks people to Portland is the craft beer scene so there are a myriad of breweries and if it’s not your gig then there’s the wineries that are all within an hour’s drive from downtown.

EW

You said craft beer and I just started nodding my head, “yes yes yes.” So I mean the craft beer phenomenon and and you know the cultural importance of cuisine that’s something that I definitely becomes part of a city’s DNA but it’s something that’s a part of many different cities DNAs, what’s what’s something that really sets the city apart from other metropolitan cultural hubs the United States?

DT

As far as the food and beer or just in general? [laughs]

EW

In general what’s something that’s unique to Portland?

DT

Well you know I’ve been to a lot of different cities and I think first of all to think about that Portland isn’t a big city it’s a it’s a it’s a little city I call it a baby city. It’s really accessible to walk so you can walk you know from just about anywhere within the city and I know that that happens in a lot of different places but it’s, it’s the vibe it’s small. There are the biking and the walking it’s it’s very easy accessible areas – lots of green belts lots of water are you know there’s its three or four different rivers to come together there. The vibe of the people definitely laid back and artsy very different than if you’re in New York City or or a San Francisco just a very different culture. That makes sense?

EW

Yeah it sounds very varied I’m getting this kind of – and personally I I have not been to Portland – but I’m getting this this vibe for me that it’s kind of like a um Brooklyn with more injections of nature around it.

DT

That’s spot on and I think that yeah the park factor is a big deal that and the clean air the recreation and then it’s got it’s really diverse. Because they have all these little eclectic neighborhoods within the city so there are a myriad of of areas that you can choose to live in. Starting from the pearl district to Multnomah Village, to the Beaumont area, lake Oswego there and all of those neighborhoods bring their own flavor to the city.

EW

Okay so they each have their own kind of unique fingerprint that that you know defines them.

DT

Absolutely, absolutely and and they’re all very diverse. If you’re in the pearl district you’re in a high rise condo that you know is overlooking the river and you’re basically not driving anywhere you’re walking or biking. If you’re in lake Oswego you’ve got a beautiful home on the lake and that’s a completely different setting and vibe. If you’re in Irvington or north west you’re in an area of homes that are older and more established in kind of the original neighborhoods of the city. So there’s there’s a lot to choose from.

EW

From churches converted into concert venues and Twin Peaks inspired lounges the piece in RESIDE paints this very eclectic picture of Portland’s night life that seems to kind of mirror the the eclectic nature of the different neighborhoods. What’s your can’t miss spot?

DT

My can’t-miss spot is Al’s Den. Al’s Den is a part of Mcmenamins which again was originally developed out of an old church and it’s this underground place – so you walk underneath and this kind of it’s all bricks and dark kind of it den like and there’s all different types of a live music going on down there I’m just real different types of music to. The night I was there it was kind of bluegrass–y, but they’ve got different venues. Hale Pele is a tiki bar recently voted number one tiki bar in America so that’s a cool hip spot, and then the vault cocktail lounge is kind of like a hidden gem in the pearl district. If you want to go there to have a a real signature cocktail made up for you that’s a spot to go.

EW

I have to say that my favorite part about doing this podcast so far is I’m learning about all these incredible cities that you know are very accessible for for me to get to and I I keep having these these things added to my, I don’t wanna call my “bucket list,” but you know a list of of things to do every time I go into a new city.

DT

Yeah, and well there’s a kind of a saying in Portland it says, “keep Portland weird,” and it’s true! It’s eclectic and it’s inclusive and that’s the vibe there and it’s it’s really celebrated through the for the diverse culture residents because there, it’s an extremely diverse from tech to retirement to people who are developing their vineyards who are growing wine. I mean it’s just and then you know you’re an hour where you’re at the you’re at the Oregon coast. Your an hour away your up skiing Mount Hood. So it’s just the accessibility for so many different lifestyles.

EW

Is there anything special coming to the city that we should keep an eye out for?

DT

Well I have heard I don’t know if it’s clarified but there’s a group of investors including the Seahawks quarterback Russell Wilson and his wife that are trying to bring Major League Baseball to Portland it’s the Portland diamond project.

EW

That sounds very cool! I’m a I’m a big baseball guys so that’s that’s exciting it’s been a while since there’s been an expansion with a new team so that would be really cool.

DT

Yeah they do a lot with soccer, with their Timbers but yeah so that that would be exciting for the city for sure.

EW

Well thank you so much for your time today Deb and thanks for for keeping it weird!

DT

Thanks for having me on, bye!

EW

Chef Jamie Malone had a busy twenty eighteen. Her year old Minneapolis restaurant the Grand Cafe was named one of Food and Winemagazine’s best new restaurants of twenty eighteen and her decadently high-end French inspired chicken liver moose donut was named the magazine’s twenty eighteen dish of the year. On top of that chef Jamie and her business partner procured a second restaurant, East Side just this past October. Chef Jamie thanks for joining me today!

Chef Jamie – CJ

Thank you so much for having me!

EW

It’s it’s it’s an honor to have an award-winning chef on our second episode of the podcast!

CJ

[Laughs] Exciting for me too!

EW

So, I mean what drew you to French cuisine?

CJ

you know I think sometimes I liken it to music that you fall in love with when you’re young. Most people I think you know the music they first fall in love with when they’re fourteen fifteen sixteen they’re sort of in love with forever. And that’s kind of how I feel about food I first fell in love with French food and you know one of the reasons I love food is you get to learn about all kinds of different cultures but French food is my first love so it runs the deepest.

EW

And you’re a native to Minneapolis right?

CJ

I am yeah

EW

How did French cuisine come up in the culture there? Is that something that’s inherently special to Minneapolis?

CJ

No it’s not and you know I went to Le Cordon Bleu so I went to you know a traditional French culinary school, but actually before my time there were some French restaurants in Minneapolis. But when I was coming up there weren’t a lot of them and I think that made it feel even more special and a little bit exotic, especially the kind of French food I like to cook which is very old fashioned very you know very traditional so, so to me it felt exotic.

EW

So do you find ways to take the traditionalist approach to a French cuisine do you do you find ways to kind of work in some of the city into that cuisine?

CJ

You know I think the for me the most important way to do that is to create relationships with purveyors and you know so we have people who do flour locally obviously we’re the mill city so that’s kind of a big thing here. And we get a lot of produce locally that’s kind of the biggest way to make the tie in but I’m not I’m not one of those cooks whose hyper focused on the place where we’re at I’m kind of more in interested in transporting our guests.

EW

Where you find the inspiration for your dishes?

CJ

You know I think my inspiration for food it comes through just experiences that have brought me pleasure and that I have loved and have stuck with me an impacted me and so I always try to distill that within the personality of the restaurant. You know I get inspiration from really old cookbooks there’s just certain things that you know read about or it’s just like all man that’s just elegant and stunning and I just love everything about it I love you know sometimes the necessity from which things came and then there are you know created and then their refined over generations to be this thing of elegance and art and that I just find incredibly beautiful, but as far as you know for the restaurant also are trying to create dishes but also try to create like the whole world everything about the restaurant is just kind of its own little world, so we like to tie in everything not just the food.

EW

So what do we mean by that, like the décor?

CJ

The music, the decor in the style of service, the words we use I’ve got a funny story actually my business partner Nicky on Monday we were having a conversation and we’re talking about exactly this and I said you know we can we can dig deeper into the words that we use on the on the dining room floor, but to say you know if someone comes into reservation instead of saying great we should say like marvelous because it feels kind of Old World and unique and instead of marvelous I said “marvelfluff” [laughs] Weird, so that’s forever our word. We always joke around about that, but we’re trying to put a lot of spotlight on the nuances.

EW

So so to lean on your words, speaking of things that are that are “Marvelfluff,” How how did you come up with the with the award winning donut? I I’ve got to know.

CJ

You know it was a work in progress and an old chef partner of mine Eric Anderson and I used to kind of do riffs on things with chicken liver all the time and that was just one of the evolutions that it came into It just really felt like are you know chicken livers is very old fashioned and very rich and can be kind of boring still a little maybe grandma-ish, which I do like, this felt like a really fun and a super fun evolution of it. I like to incorporating pastry techniques in savory food so we use something called Luster Dust for the glaze so it’s like sparkling glittery and it’s got all those kind of whimsical qualities of a French pastry but it’s savory.

EW

Very interesting I mean I I have a very adventurous palates as I as I’m told I and I constantly love to try new things and the moment I read that in in both food and wine and in RESIDE magazine I just said, I’ve got to try it, I’ve got to go to Minneapolis to try it I absolutely have to. You mentioned that chicken liver feels kind of like grandma-ish and and that that gets me thinking, how does a background like yours where you have you know this this deep and you know kind of like all-encompassing love for food, but you also have this professional training – how does that differ you from those who are who are brought up in the kitchen and you know they kind of cut their teeth with their grandma standing next to them and you know holding their hands and things like that?

CJ

Yeah that’s a good question. You know I think most cooks even who have gone through culinary school really the way you do cut your teeth is either in the kitchen or you probably do have some sort of deeper history growing up with food, which I think is both in the same for me. I think the big difference with culinary school is you really have concentrated time to focus on foundational techniques.

EW

So I mean twenty eighteen has been an absolutely whirlwind of a year it seems like for you with you know everything that you have going on and you know we’re just getting into February of of twenty nineteen so what do you think this year has in store for you?

CJ

You know just we’ve got two restaurants now we’ve got a great team and we’re just going to put our heads down and work on making everything better and more fun and more magical.

EW

No rest for the wicked, right?

CJ

Yeah, exactly [laughs]

EW

Well thank you very much for joining us today on the podcast and be sure to visit chef Jamie the next time you’re in Minneapolis and experience her unforgettable culinary creations. Thanks again Chef Jamie.

CJ

Thank you so much for having me.

EW

Thanks again to Sergio, Deb, and Chef Jamie for taking the time to be with us today. Thanks also to Stephen Connelly behind the board and all of you for listening. Don’t forget to subscribe to the RESIDE by Sotheby’s International Realty podcast on Apple podcasts, Spotify, Stitcher, or wherever you listen. If you’re craving more RESIDE visit sothebysrealty.com/reside for more from this and previous issues of the magazine. Until next time…

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Sotheby’s International Realty Affiliates LLC today reported that in 2018 its affiliated brokers and sales professionals achieved more than $112 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand. Additionally, 27 affiliated companies surpassed $1 billion USD in sales volume in 2018.

"Experts predicted that 2018 would be a slow year for the global real estate market," said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. "Despite the forecast, our talented affiliated companies and their sales associates continued to perform at the top of their game to drive a year-over-year sales volume increase that is truly remarkable. We are going to keep the momentum going in 2019 and we will continue to empower the Sotheby’s International Realty network by offering innovative products, tools, and research to provide best-in-class service."

Global Growth

The Sotheby’s International Realty brand also reported growth across its global network. At year-end, the network totaled more than 990 offices in 72 countries and territories and more than 22,500 affiliated sales associates worldwide.

In the United States, the Sotheby’s International Realty brand achieved more than $100 billion USD in sales volume in 2018. This year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions. Most notably, the brand increased its market presence in Essex and the Acton-Boxborough area of Massachusetts; Greater Portland, Oregon; and Nashville, Tennessee. The brand also entered several key new markets last year, namely, Bandon, Oregon; Huntsville, Alabama; the Sandhills Region of North Carolina; Mendocino, Fort Bragg, and Ventura, California.

Outside the United States, the Sotheby’s International Realty brand achieved more than $12 billion USD in sales volume in 2018 while continuing to expand into key markets. In Europe, the brand grew its presence in Menorca and Madrid, Spain; Sylt and Bern, Germany; Kitzbühel, Austria; Zurich, Switzerland; and Slovakia. The brand also sold the rights to the island country of Cyprus. In Asia, new offices were opened in Colombo, Sri Lanka; and Bangkok, Thailand, and agreements were signed to expand into Jakarta and Bali in Indonesia, and Ho Chi Minh City and Hanoi in Vietnam and the Maldives. The brand also saw growth in Mexico City, Mexico; the Metropolitan area of Puebla; Valle de Bravo and Malinalco in Estado de Mexico; and Cuernavaca and Tepoztlán in Morelos.

Marketing Innovation

2018 was an impactful year for the brand with the roll-out of new tools and offerings. Sotheby’s International Realty became the first real estate brand to launch and implement a virtual staging augmented reality app, transforming the home buying and selling experience for sales associates and consumers with the launch of Curate by Sotheby’s International Realty℠. Design Vault, a cloud-based ad-builder tool was also unveiled, allowing companies and agents to create advertising, marketing and social assets with ease. The brand entered a custom-publishing relationship with The Wall Street Journal / Barron’s Group to present RESIDE®, a bespoke luxury lifestyle magazine providing affiliate companies around the world a turnkey solution to creating a customized, branded magazine. The publication’s inception also birthed the brand’s new podcast series. In partnership with Inman, an exclusive channel called Leading in Luxury was launched, featuring experts from the Sotheby’s International Realty brand discussing trends, best practices and innovations in luxury real estate.

"As much as it was revolutionary, 2018 was also an affirmative year for the brand," said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. "The Sotheby’s International Realty brand has always stood at the forefront of innovation in the industry, but we recognize that in order to maintain this standard, we need to continue to press forward. With the launch of new technology and tools, we continued that tradition, always aiming to provide industry-leading levels of service that sales associates affiliated with Sotheby’s International Realty around the world are known for."

The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with more than 30 million visits, a 13 percent increase year-over-year, with 13 percent of traffic generated from new users. Top searches on sothebysrealty.com in the United States included New York, New York; Malibu, California; and Los Angeles, California. Outside of the United States, the top locations searched were London, United Kingdom; Paris, France; Dubai, United Arab Emirates; Lake Como, Italy; and Sydney, Australia.

Additional Achievements

The Sotheby’s International Realty brand’s affiliated companies and sales associates raised nearly $1 million USD to date for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization. The funds raised have gone directly to the construction of new homes in Morelos, Mexico for families who lost their homes in the 2017 earthquakes.

"It was awe-inspiring to visit the families in Mexico whose lives will be forever changed by the generosity of our network," said White following a recent trip to visit two recently constructed communities in Mexico. "Partnering with New Story as a charitable partner allowed us to extend the services we provide daily: to help people discover homes that allow them to live their best life."

The Sotheby’s International Realty® brand claimed 40 of the top 250 sales associates in the Individual Sales Volume category of the 2018 REAL Trends/The Wall Street Journal "The Thousand." In addition, 12 teams affiliated with the Sotheby’s International Realty brand were recognized as being among the top 250 teams in the nation by sales volume. The annual report ranks America’s top 1,000 residential real estate agents and teams based on 2017 annual sales volume and transaction sides.

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Sotheby's International Realty | Iconic Marketing

Posted on January 3, 2019 by Devon Morrow

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Introducing: Sotheby's International Realty RESIDE Podcast

Posted on December 13, 2018 by Devon Morrow

RESIDE®
Presented by Sotheby's International Realty

On this episode, we talk Nashville nightlife, Barney's New York's new Home collection, and Art Basel in Miami.

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Sotheby's International Realty - The New York Times Media Partnership

Posted on September 27, 2018 by Devon Morrow

Celebrating our exclusive partnership with The New York Times

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The Sotheby's International Realty® brand collaborates with leading media powerhouses to connect with discerning audiences worldwide. Our partners share our vision and commitment to delivering engaging and exclusive content through innovative global media placements.

We are excited to share our latest video featuring testimonials from select media partners on the impact and inspiration that the alignment with the Sotheby's International Realty brand creates.

We invite you to experience the Sotheby's International Realty brand Media Partner Video: At The Forefront of Innovation.

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by Natalie Hernandez

Originally published on June 12, 2018 | Extraordinary Living Blog

Two Iconic Brands Come Together for First-of-its-Kind Program to introduce RESIDE Magazine

Sotheby's International Realty Affiliates LLC today announced it has entered a custom-publishing relationship with Dow Jones Media Group to present RESIDE®, a bespoke luxury lifestyle magazine. The first-of-its kind relationship gives Sotheby’s International Realty® affiliate companies around the world a turnkey solution to publish a customized, branded magazine created by the Dow Jones Media Group.

“We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “RESIDE was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer. Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele. We are proud to launch this first-of-its-kind, turnkey program to our global network.”

RESIDE provides Sotheby’s International Realty affiliate companies with an end-to-end publishing solution including:

  • Original lifestyle content created by the Dow Jones Media Group, in addition to content provided by the Sotheby’s International Realty brand and the Sotheby's auction house
  • A showcase of homes represented by the Sotheby’s International Realty brand's affiliates
  • An individualized version of the book for each Sotheby’s International Realty affiliate company participating in the program
  • Access to the Dow Jones Media Group global distribution network and distribution models
  • Added exposure on sothebysrealty.com

“Dow Jones Media Group (DJMG) is a global leading publisher in the business, luxury lifestyle, and real estate space, so this is a perfect pairing,” said Luke Bahrenburg, vice president, real estate at Dow Jones. “DJMG is uniquely positioned to provide the Sotheby’s International Realty brand with a full-service custom publishing solution and we are thrilled to expand upon the already great relationship between our brands with the publication of RESIDE. As leaders in luxury and lifestyle, both Dow Jones Media Group and the Sotheby’s International Realty brand have a deep understanding of the power of print in engaging the luxury consumer. This partnership will allow the Sotheby’s International Realty network of global affiliates to fuse rich lifestyle content alongside extraordinary homes to create a bespoke experience for luxury consumers around the world.”

The inaugural issue of RESIDE will be published on June 18th including issues from Big Sky Sotheby’s International Realty in Montana; Bossa Nova Sotheby’s International Realty in Brazil; Damianos Sotheby’s International Realty in the Bahamas; Daniel Gale Sotheby’s International Realty in Greater Long Island, New York; Highlands Sotheby’s International Realty in Highlands, North Carolina; Lenihan Sotheby’s International Realty in Louisville, Kentucky; and TTR Sotheby’s International Realty in Washington DC.

To view RESIDE online, click here.

The Sotheby's International Realty network currently has more than 22,000 affiliated independent sales associates located in 950 offices in 70 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

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2018 Sotheby's International Realty Media Plan

Posted on April 23, 2018 by Devon Morrow

With an emphasis on exclusivity, the Sotheby's International Realty® brands media plan is driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. We partner with leading media powerhouses to deliver content to discerning audiences worldwide.

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Curate by Sotheby's International Realty | App Benefits

Posted on March 25, 2018 by Devon Morrow

by Natalie Hernandez

Originally published on March 22, 2018 | Extraordinary Living Blog

The Sotheby's International Realty® brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby's International Realty(sm). Here are some of the ways the app will benefit homebuyers, sellers, and real estate agents.

According the Harvard Business Review's A Manager's Guide to Augmented Reality, research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle.

  • For prospective homebuyers - Viewing a potential house in AR breaks down visualization barriers that often accompany the homebuying process, allowing prospective homebuyers the unique ability to envision the house in their personal taste and style. Curate by Sotheby’s International Realty offers the opportunity for buyers to ultimately see a house as their own home, increasing confidence in any purchasing decisions.
  • For home sellers / Sotheby’s International Realty clients - Selling a home with a Sotheby’s International Realty sales associate means tapping into the power of AR to sell the home by helping prospective buyers overcome the visualization barriers of touring an empty home or one decorated in style that differs from their taste.
  • For the Sotheby’s International Realty sales associate - The benefits for the sales associate are similar to those of the homebuyer and seller; Curate by Sotheby’s International Realty empowers the sales associate to present a home in an objective and neutral manner. The app also alleviates the need for sales associates to physically stage homes, allowing them to save money on the costs of either renting or buying and storing furniture.

"Curate by Sotheby’s International Realty is destined to become a go-to resource for Sotheby’s International Realty sales associates,” said Ashley F. Morris, vice president of marketing, Atlanta Fine Homes Sotheby’s International Realty. “This app is the first of its kind for residential real estate and perfectly aligns with our goal to deliver an immersive experience tailored to each client's individual style. Curate by Sotheby’s International Realty unites innovation with our commitment to providing exceptional service to our clients by allowing sales associates to take on a meaningful role in the transformation of a house into a home."

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Learn more about this unprecedented augmented reality experience on sothebysrealty.com

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Curate by Sotheby's International Realty | App Features

Posted on March 21, 2018 by Devon Morrow

by Natalie Hernandez

Originally published on March 21, 2018 | Extraordinary Living Blog

The Sotheby’s International Realty� brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby’s International Realty(sm). Here are the key groundbreaking features of the app:

  • Visualization - Any property can be transformed through a curated selection of AR furnishings and d�cor sets. Listing-specific staging options will be available in the near future.

  • Recollection - The app has screenshot capabilities, allowing viewers to capture and store the images of AR furniture sets placed within the visit.

  • Shop - Virtual home furnishings can be clicked for more information about the product, including a link to exit the app and be directed to a retailer's website. All furniture is shown to-scale and provides accurate room dimensions, ensuring furniture viewed in the app will be a fit, making purchasing and moving into a new home easier on new home buyers.

"The Sotheby’s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,” noted John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC. “Almost a decade ago, we committed to only displaying high-resolution photography on our website; we then had the foresight to understand that video would become increasingly important to homebuyers and so we introduced high-definition videography to our website; and then came 3D and Virtual Reality Tours with Matterport. We recognized that augmented reality is the way in which people will shop in the future and when Google approached us to be an official launch partner for ARCore, we knew it was the right move."

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Learn more about this unprecedented augmented reality experience on sothebysrealty.com

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