by Natalie Hernandez

Originally published on March 20, 2018 | Extraordinary Living Blog

Curate by Sotheby’s International Realty(sm), powered by roOomy, Revolutionizes the Homebuying and Selling Experience for Sales Associates and Consumers

Sotheby's International Realty Affiliates LLC today announced the launch of Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app that will bring a home's virtual staging images from 2-D perception into augmented reality.

"Buying a house is not only a significant financial decision, but is also deeply personal and emotional. Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology." – John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC

The app was built with ARCore, Google's AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore's release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.

“ARCore enables augmented reality capabilities on 100 million Android devices across the ecosystem, bringing new possibilities to today’s mobile phones. We’re thrilled to work with the Sotheby’s International Realty brand on this experience, which can help redefine the way real estate is sold.” – Adrienne McCallister, senior director, Google AR Business Development

Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.

"Curate by Sotheby’s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space." – John Passerini

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

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by Erik Weinbrecht

Originally published on March 1, 2018 | Extraordinary Living Blog

Global Growth

The Sotheby's International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.

In the United States, the Sotheby's International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand's existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand's market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.

Outside the United States, the Sotheby's International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata

Reaching the Consumer


The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.

An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei's digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.

"In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer," said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. "Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients."

Additional Achievements

In 2017, the Sotheby’s International Realty brand added to its senior leadership team. Thompson was appointed as the brand's Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand.

The Sotheby's International Realty brand's affiliated companies and sales associates raised more than $500,000 USD for New Story, the brand's charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand's Global Networking Event, where affiliates of the Sotheby's International Realty brand pledged funds for over 150 homes in just 32 hours.

The Sotheby's International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal "The Thousand" for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category.

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Sotheby's International Realty's Kevin Thompson: The New Luxury Consumer
The Sotheby's International Realty CMO knows what affluent millennials want in home purchases and how they're engaging with luxury brands.
Read more on Sotheby's International Realty's Extraordinary Living Blog

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by Natalie Hernandez

Originally published on June 21, 2017 | Extraordinary Living Blog

Sotheby's International Realty Affiliates LLC today announced that Timm Associates, Inc. in Old Forge and Blue Mountain Lake, New York is the newest member of its network and will now do business as Timm Associates Sotheby's International Realty.

The firm was founded in 1989 and is owned and operated by Dawn Timm. Timm Associates Sotheby's International Realty will serve the luxury residential real estate market in the Central and Western Adirondacks region of New York.

"The Adirondack Mountains are a year-round retreat and an attractive market for those seeking a home that caters to an active lifestyle," said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. "We are proud to welcome Timm Associates Sotheby’s International Realty to our global network."

"The communities we serve offer an abundance of recreational activities and we enjoy sharing our love of the Adirondacks with our clients," said Timm. "We like to say we are selling a fun-filled lifestyle, but we also believe every client deserves the same exceptional service throughout the buying and selling process, no matter the size of the transaction. Affiliating with the Sotheby’s International Realty® brand allows us the opportunity to provide our clients with an extraordinary global marketing platform. We are thrilled to be Timm Associates Sotheby’s International Realty."

Timm Associates Sotheby’s International Realty has offices in Old Forge and in Blue Mountain Lake. With this addition, the Sotheby’s International Realty network has 62 branded offices throughout the state of New York.

The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Timm Associates Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

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Sotheby's International Realty Expands Presence in Greece

Posted on May 25, 2017 by Devon Morrow

by Natalie Hernandez

Originally published on May 25, 2017 | Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC today announced it has signed a long-term franchise agreement with Greece One Realty Limited to further expand the Sotheby’s International Realty® brand presence in Greece and with Rodon Realty P.C. for the opening of Rhodes Sotheby’s International Realty in Rhodes.

Greece Sotheby’s International Realty is led by seasoned real estate professionals Savvas Savvaidis, president and chief executive officer, and Natalie Leontaraki, chief operations officer. Savvaidis also serves as the chief executive officer of Rhodes Sotheby’s International Realty. With a flagship office in the historic capital city of Athens, Greece Sotheby’s International Realty will continue to serve the luxury residential real estate market throughout the country and in key areas including Mykonos, Crete and Corfu, while Rhodes Sotheby’s International Realty will focus on the unique market in Rhodes, the largest of the Dodecanese islands of Greece.

“Greece and its islands are emerging as an attractive luxury real estate market in the Mediterranean,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Rhodes is one of the most popular tourist destinations in Greece known for its rich history, beaches and 300 days of sunshine, and we are proud to have Savvas Savvaidis at the helm of this expansion within the country.”

“The luxury real estate sector in Greece has a promising future,” says Savvaidis. “Greece’s luxury tourism market is expanding rapidly while state-of-the-art golf resorts and branded mixed-use developments are creating a strong luxury footprint in the Mediterranean. Being a part of the Sotheby’s International Realty brand allows us access to unparalleled marketing platforms for these high-end developments, an excellent recipe for a successful business operation.”

The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Greece Sotheby's International Realty and Rhodes Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

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2017 Sotheby's International Realty Exclusive Media Partners

Posted on May 4, 2017 by Devon Morrow

2017 Global Media Plan

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby's International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.

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Global Affluence: The Emerging Luxury Consumer

Posted on May 3, 2017 by Devon Morrow

by Natalie Hernandez

Originally published on May 2, 2017 | Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC is proud to present “Global Affluence: The Emerging Luxury Consumer," a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, defined as those with $250,000 USD to $1 million USD in investable assets.

The report, which is based on a survey that focused on luxury consumers in the United States, United Kingdom, India, United Arab Emirates and China, found that this emerging luxury consumer demographic is confident when it comes to their personal economy and the economy of their respective countries.

"The luxury residential real estate market is ever evolving," said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. "As a global leader in this arena, the Sotheby’s International Realty® brand commissioned this research survey to unveil emerging trends with luxury residential real estate consumers around the world. We are always looking to the future and our focus is to keep a pulse on the state of the real estate market and the homebuyers of tomorrow."

The complete Sotheby’s International Realty "Global Affluence: The Emerging Luxury Consumer" report features a breakdown of data by country surveyed as well as supplemental search data from sothebysrealty.com. Click here to download the full report.

Key findings from the Sotheby’s International Realty "Global Affluence: The Emerging Luxury Consumer" report include:

"The luxury market has been redefined in recent years due in large part to the impact of the new emerging luxury consumer," said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates LLC. "These individuals have a luxury sensibility and an affinity for exclusive brands, proving that luxury transcends income levels – it is about quality, uniqueness, and ultimately achieving a certain lifestyle. The Sotheby’s International Realty brand has its eye on the future and is perfectly positioned to unite these extraordinary lives with extraordinary lifestyles."

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 66 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Methodological Notes:
The Sotheby’s International Realty Affiliates LLC Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 200 US emerging luxury consumers, and 100 emerging luxury consumers in the UK, China, UAE and India, between November 17th and December 15th, 2016, using an email invitation and an online survey.
The margin of error for this study is +/- 6.9 percentage points in the US, and +/- 9.8 percentage points in the UK, China, UAE and India at the 95% confidence level. Base sizes under 100 are directional findings only.
Data from sothebysrealty.com: Google Website Analytics, sothebysrealty.com, April – December 2015 vs. April – December 2016.
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Sotheby's International Realty Brand and New Story Partnership

Posted on March 8, 2017 by Devon Morrow

by Erik Weinbrecht

Originally published on March 8, 2017 | Extraordinary Living Blog

The Sotheby’s International Realty® brand is proud to announce that it has partnered with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes, for $6,000 a home.

Why did we choose New Story as a partner?

  • 100% of donations go directly to the field. They operate with completely separate overhead cost so every dollar donated goes straight to building homes.
  • Donors have the ability to see the exact family they're sponsoring, along with the supplies and costs their donation is covering. In the beginning, the donor receives a photo of the family and their story. When the home is completed, they are delivered a move-in video to share in the excitement of this incredible effort.
  • They hire local labor and buy domestic materials to boost the country’s economy. New Story does more than build houses – they provide jobs and economic stability for the communities they service.

Watch this video to get a closer look at New Story, who was just named one of Fast Company's "Most Innovative Companies" for 2017 in their not-for-profit sector.

Click here to learn more about New Story and meet the Guillaume family from Haiti, the recipients of the Sotheby’s International Realty brand donation.

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by Natalie Hernandez

Originally published on February 27, 2017 | Extraordinary Living Blog

CNBC broke the news this morning that for 2016, the Sotheby's International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.

“During a year when the words "slowdown" and "slump" were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby's International Realty.” – CNBC

Global Growth

The Sotheby's International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

Outside the United States, the Sotheby's International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

In the United States, the Sotheby's International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand's market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.

Innovative Technology

The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.

The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure." - CNBC

The Sotheby's International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal "Top Thousand" report. The Sotheby's International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby's International Realty brand as a leader in luxury real estate sales.

Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

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YORK, Maine (Feb. 19, 2016) — Anne Erwin Sotheby's International Realty, a luxury real estate firm based in York, Maine, today announced the Sotheby's International Realty brand won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award for the ninth year in a row.

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 11th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to earning the top real estate ranking, the Sotheby's International Realty brand also came in fourth in the overall top 50 and second among the Top 50 "Systems with 250 or more units," which is a ranking of all franchise systems across all categories with more than 250 locations.

"We are so proud to receive this distinction for the ninth year in a row," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "We are committed to always helping our network achieve greater levels of success and we are so pleased that our affiliates hold us in such high regard within the ranking system. The reason the Franchise Business Review recognition is so rewarding is because it is measured by input from our most important asset: our affiliates."

Franchise Business Review surveyed more than 28,000 franchisees representing 339 franchise brands for the annual Franchisee Satisfaction awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year's award winners, go to www.FBR50.com.

"Sotheby's International Realty continues to impress with higher franchisee satisfaction scores than benchmark in every category of Franchise Business Review's annual survey," said Franchise Business Review president Michelle Rowan. "The brand particularly excels in 'Training and Support,' with an overall 31% higher satisfaction rating than benchmark."

"This brand offers our firm the tools, resources and support we need to reach a global audience of consumers and provide our clients with the best possible service," said Linda Briggs broker/owner. "We are proud to be part of this network of extraordinary professionals, and to represent this fine brand in the Southern York County market."

Anne Erwin Sotheby's International Realty, which has offices in York and Ogunquit Maine, offers exclusive Sotheby's International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm's property listings. In addition, the firm and its clients benefit from an association with the Sotheby's auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Anne Erwin Sotheby's International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm's local website, anneerwin.com.

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