Sotheby's International Realty Brand News

Curate by Sotheby's International Realty | App Benefits

The Sotheby's International Realty® brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby's International Realty(sm). Here are some of the ways the app will benefit homebuyers, sellers, and real estate agents.

According the Harvard Business Review's A Manager's Guide to Augmented Reality, research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle.

  • For prospective homebuyers - Viewing a potential house in AR breaks down visualization barriers that often accompany the homebuying process, allowing prospective homebuyers the unique ability to envision the house in their personal taste and style. Curate by Sotheby’s International Realty offers the opportunity for buyers to ultimately see a house as their own home, increasing confidence in any purchasing decisions.
  • For home sellers / Sotheby’s International Realty clients - Selling a home with a Sotheby’s International Realty sales associate means tapping into the power of AR to sell the home by helping prospective buyers overcome the visualization barriers of touring an empty home or one decorated in style that differs from their taste.
  • For the Sotheby’s International Realty sales associate - The benefits for the sales associate are similar to those of the homebuyer and seller; Curate by Sotheby’s International Realty empowers the sales associate to present a home in an objective and neutral manner. The app also alleviates the need for sales associates to physically stage homes, allowing them to save money on the costs of either renting or buying and storing furniture.

"Curate by Sotheby’s International Realty is destined to become a go-to resource for Sotheby’s International Realty sales associates,” said Ashley F. Morris, vice president of marketing, Atlanta Fine Homes Sotheby’s International Realty. “This app is the first of its kind for residential real estate and perfectly aligns with our goal to deliver an immersive experience tailored to each client's individual style. Curate by Sotheby’s International Realty unites innovation with our commitment to providing exceptional service to our clients by allowing sales associates to take on a meaningful role in the transformation of a house into a home."

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Learn more about this unprecedented augmented reality experience on sothebysrealty.com

by Natalie Hernandez

Originally published on March 22, 2018 | Extraordinary Living Blog

Curate by Sotheby's International Realty | App Features

The Sotheby’s International Realty� brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby’s International Realty(sm). Here are the key groundbreaking features of the app:

  • Visualization - Any property can be transformed through a curated selection of AR furnishings and d�cor sets. Listing-specific staging options will be available in the near future.

  • Recollection - The app has screenshot capabilities, allowing viewers to capture and store the images of AR furniture sets placed within the visit.

  • Shop - Virtual home furnishings can be clicked for more information about the product, including a link to exit the app and be directed to a retailer's website. All furniture is shown to-scale and provides accurate room dimensions, ensuring furniture viewed in the app will be a fit, making purchasing and moving into a new home easier on new home buyers.

"The Sotheby’s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,” noted John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC. “Almost a decade ago, we committed to only displaying high-resolution photography on our website; we then had the foresight to understand that video would become increasingly important to homebuyers and so we introduced high-definition videography to our website; and then came 3D and Virtual Reality Tours with Matterport. We recognized that augmented reality is the way in which people will shop in the future and when Google approached us to be an official launch partner for ARCore, we knew it was the right move."

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Learn more about this unprecedented augmented reality experience on sothebysrealty.com

by Natalie Hernandez

Originally published on March 21, 2018 | Extraordinary Living Blog

Sotheby's International Realty First Real Estate Brand to Launch Augmented Reality App: Introducing Curate by SIR

Curate by Sotheby’s International Realty(sm), powered by roOomy, Revolutionizes the Homebuying and Selling Experience for Sales Associates and Consumers

Sotheby's International Realty Affiliates LLC today announced the launch of Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app that will bring a home's virtual staging images from 2-D perception into augmented reality.

"Buying a house is not only a significant financial decision, but is also deeply personal and emotional. Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology." – John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC

The app was built with ARCore, Google's AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore's release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.

“ARCore enables augmented reality capabilities on 100 million Android devices across the ecosystem, bringing new possibilities to today’s mobile phones. We’re thrilled to work with the Sotheby’s International Realty brand on this experience, which can help redefine the way real estate is sold.” – Adrienne McCallister, senior director, Google AR Business Development

Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.

"Curate by Sotheby’s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space." – John Passerini

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

by Natalie Hernandez

Originally published on March 20, 2018 | Extraordinary Living Blog

Sotheby's International Realty® Achieves $108 Billion in Global Sales Volume for 2017

Global Growth

The Sotheby's International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.

In the United States, the Sotheby's International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand's existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand's market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.

Outside the United States, the Sotheby's International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata

Reaching the Consumer


The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.

An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei's digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.

"In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer," said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. "Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients."

Additional Achievements

In 2017, the Sotheby’s International Realty brand added to its senior leadership team. Thompson was appointed as the brand's Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand.

The Sotheby's International Realty brand's affiliated companies and sales associates raised more than $500,000 USD for New Story, the brand's charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand's Global Networking Event, where affiliates of the Sotheby's International Realty brand pledged funds for over 150 homes in just 32 hours.

The Sotheby's International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal "The Thousand" for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category.

by Erik Weinbrecht

Originally published on March 1, 2018 | Extraordinary Living Blog

The New Affluent: A Report on Consumers in Luxury Real Estate

The New Affluent report was custom-created for the Sotheby's International Realty brand with information distilled from a comprehensive research study into the needs and wants of the luxury consumer. The report offers unique insights into the changing landscape of this niche market, real estate consumers and the perception of the Sotheby's International Realty brand. This report is part of ongoing research and evolution our brand pursues to ensure that we are in the forefront of the real estate market which means that we are perfectly positioned to sell your home to the world.

Read on to see key findings that Anne Erwin Sotheby's International Realty is honing in on to continue bringing our clients, new and repeat customers the best experience when buying or selling real estate in Southern Maine and on the Seacoast of New Hampshire.




Sotheby's International Realty Brand Expands Presence in Upstate New York

by Natalie Hernandez

Originally published on June 21, 2017 | Extraordinary Living Blog

Sotheby's International Realty Affiliates LLC today announced that Timm Associates, Inc. in Old Forge and Blue Mountain Lake, New York is the newest member of its network and will now do business as Timm Associates Sotheby's International Realty.

The firm was founded in 1989 and is owned and operated by Dawn Timm. Timm Associates Sotheby's International Realty will serve the luxury residential real estate market in the Central and Western Adirondacks region of New York.

"The Adirondack Mountains are a year-round retreat and an attractive market for those seeking a home that caters to an active lifestyle," said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. "We are proud to welcome Timm Associates Sotheby’s International Realty to our global network."

"The communities we serve offer an abundance of recreational activities and we enjoy sharing our love of the Adirondacks with our clients," said Timm. "We like to say we are selling a fun-filled lifestyle, but we also believe every client deserves the same exceptional service throughout the buying and selling process, no matter the size of the transaction. Affiliating with the Sotheby’s International Realty® brand allows us the opportunity to provide our clients with an extraordinary global marketing platform. We are thrilled to be Timm Associates Sotheby’s International Realty."

Timm Associates Sotheby’s International Realty has offices in Old Forge and in Blue Mountain Lake. With this addition, the Sotheby’s International Realty network has 62 branded offices throughout the state of New York.

The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Timm Associates Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

Sotheby's International Realty Expands Presence in Greece

by Natalie Hernandez

Originally published on May 25, 2017 | Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC today announced it has signed a long-term franchise agreement with Greece One Realty Limited to further expand the Sotheby’s International Realty® brand presence in Greece and with Rodon Realty P.C. for the opening of Rhodes Sotheby’s International Realty in Rhodes.

Greece Sotheby’s International Realty is led by seasoned real estate professionals Savvas Savvaidis, president and chief executive officer, and Natalie Leontaraki, chief operations officer. Savvaidis also serves as the chief executive officer of Rhodes Sotheby’s International Realty. With a flagship office in the historic capital city of Athens, Greece Sotheby’s International Realty will continue to serve the luxury residential real estate market throughout the country and in key areas including Mykonos, Crete and Corfu, while Rhodes Sotheby’s International Realty will focus on the unique market in Rhodes, the largest of the Dodecanese islands of Greece.

“Greece and its islands are emerging as an attractive luxury real estate market in the Mediterranean,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Rhodes is one of the most popular tourist destinations in Greece known for its rich history, beaches and 300 days of sunshine, and we are proud to have Savvas Savvaidis at the helm of this expansion within the country.”

“The luxury real estate sector in Greece has a promising future,” says Savvaidis. “Greece’s luxury tourism market is expanding rapidly while state-of-the-art golf resorts and branded mixed-use developments are creating a strong luxury footprint in the Mediterranean. Being a part of the Sotheby’s International Realty brand allows us access to unparalleled marketing platforms for these high-end developments, an excellent recipe for a successful business operation.”

The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Greece Sotheby's International Realty and Rhodes Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

2017 Sotheby's International Realty Exclusive Media Partners

2017 Global Media Plan

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby's International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.