With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby's International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.
The report, which is based on a survey that focused on luxury consumers in the United States, United Kingdom, India, United Arab Emirates and China, found that this emerging luxury consumer demographic is confident when it comes to their personal economy and the economy of their respective countries.
"The luxury residential real estate market is ever evolving," said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. "As a global leader in this arena, the Sotheby’s International Realty® brand commissioned this research survey to unveil emerging trends with luxury residential real estate consumers around the world. We are always looking to the future and our focus is to keep a pulse on the state of the real estate market and the homebuyers of tomorrow."
"The luxury market has been redefined in recent years due in large part to the impact of the new emerging luxury consumer," said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates LLC. "These individuals have a luxury sensibility and an affinity for exclusive brands, proving that luxury transcends income levels – it is about quality, uniqueness, and ultimately achieving a certain lifestyle. The Sotheby’s International Realty brand has its eye on the future and is perfectly positioned to unite these extraordinary lives with extraordinary lifestyles."
The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 66 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
The Sotheby’s International Realty Affiliates LLC Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 200 US emerging luxury consumers, and 100 emerging luxury consumers in the UK, China, UAE and India, between November 17th and December 15th, 2016, using an email invitation and an online survey.
The margin of error for this study is +/- 6.9 percentage points in the US, and +/- 9.8 percentage points in the UK, China, UAE and India at the 95% confidence level. Base sizes under 100 are directional findings only.
Data from sothebysrealty.com: Google Website Analytics, sothebysrealty.com, April – December 2015 vs. April – December 2016.
The Sotheby’s International Realty® brand is proud to announce that it has partnered with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes, for $6,000 a home.
Why did we choose New Story as a partner?
100% of donations go directly to the field. They operate with completely separate overhead cost so every dollar donated goes straight to building homes.
Donors have the ability to see the exact family they're sponsoring, along with the supplies and costs their donation is covering. In the beginning, the donor receives a photo of the family and their story. When the home is completed, they are delivered a move-in video to share in the excitement of this incredible effort.
They hire local labor and buy domestic materials to boost the country’s economy. New Story does more than build houses – they provide jobs and economic stability for the communities they service.
Compliments of Sotheby’s International Realty Affiliates LLC
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Centuries-old trees, a brook, a bridge. Swaying weeping willows, ferns in clusters, colourful bursts of perennials in a carpet of green. With myriad propitious enclaves for repose and dreaming amid more than three acres in which to roam and play, the English-style garden at Herzogpark is a wondrous sight, made all the more precious for being located in the centre of Munich, Germany's third-largest city. Read Full Article >>
On Tuesday, 2/28, our very own Nancy Leigh participated in and WON the First Annual Lasagna Bake Off hosted by First Financial Mortgage and Red Door Title supporting the York Community Service Association. The night raised $740.00 for the York Food Pantry. Five chefs from area real estate offices faced off to see who's lasagna baking skills were best and Nancy won first prize best overall!
The Chefs: Marjorie Rogers, Nancy Ergmann, Debbi Bozworth, Nancy Leigh & Teri Woods (left to right)
More Photos from the night: Showing support: Brenna Bullis, Susan Mellette, Holly Breton, Louise Ducharme, Teri Woods & Wally Kallenback (left to right)
Chefs with Michelle Surdoval: Teri Woods, Debbi Bozworth, Marjorie Rogers, Nancy Ergmann, Nancy Leigh & Michelle Surdoval Executive Director at York Community Service Assoc. (top to bottom)
“During a year when the words "slowdown" and "slump" were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby's International Realty.” – CNBC
The Sotheby's International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
Outside the United States, the Sotheby's International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
In the United States, the Sotheby's International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand's market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.
“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure." - CNBC
The Sotheby's International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal "Top Thousand" report. The Sotheby's International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby's International Realty brand as a leader in luxury real estate sales.
Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
The Sotheby's International Realty continues to expand across the world. To begin 2017, the network consists of 850+ offices in 65+ countries and territories with 20,000+ sales associates!
Search your AppleTV's app store for "Sotheby's International Realty" to download the app! Benefits of the app include:
The ability to explore properties listed by the Sotheby's International Realty, including our exclusively listed homes, brand worldwide by city, state, country or lifestyle, either through entered text or Siri dictation.
A powerful visual experience, offering expertly curated high-resolution photography and high definition videography.
The opportunity to directly contact sales associates, share a property via email, save recent location searches and bookmark favorite properties.
A game mode where players can view captivating property views and guess the location of origin
The ability to access recent searches and favorited properties directly on the AppleTV home screen's "Top Row".
Listing your property with Anne Erwin Sotheby's International Realty offers your property the power of the SIR.com platform. Along with featuring the high quality imagery and videos, the SIR.com website also integrates the option to feature a 3D tour as well!
Along with sponsoring rich video content on NYTimes.com, Sotheby's International Realty's properties are also found in the real estate section of this popular website.
We are thrilled the Sotheby's International Realty brand has expanded our worldwide reach by placing all of our exclusively listed properties onto Juwai.com, one of the most prominent real state sites in China.