Blog :: 2017

2017 Sotheby's International Realty Exclusive Media Partners

2017 Global Media Plan

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby's International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.

Global Affluence: The Emerging Luxury Consumer

by Natalie Hernandez

Originally published on May 2, 2017 | Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC is proud to present “Global Affluence: The Emerging Luxury Consumer," a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, defined as those with $250,000 USD to $1 million USD in investable assets.

The report, which is based on a survey that focused on luxury consumers in the United States, United Kingdom, India, United Arab Emirates and China, found that this emerging luxury consumer demographic is confident when it comes to their personal economy and the economy of their respective countries.

"The luxury residential real estate market is ever evolving," said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. "As a global leader in this arena, the Sotheby’s International Realty® brand commissioned this research survey to unveil emerging trends with luxury residential real estate consumers around the world. We are always looking to the future and our focus is to keep a pulse on the state of the real estate market and the homebuyers of tomorrow."

The complete Sotheby’s International Realty "Global Affluence: The Emerging Luxury Consumer" report features a breakdown of data by country surveyed as well as supplemental search data from sothebysrealty.com. Click here to download the full report.

Key findings from the Sotheby’s International Realty "Global Affluence: The Emerging Luxury Consumer" report include:

"The luxury market has been redefined in recent years due in large part to the impact of the new emerging luxury consumer," said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates LLC. "These individuals have a luxury sensibility and an affinity for exclusive brands, proving that luxury transcends income levels – it is about quality, uniqueness, and ultimately achieving a certain lifestyle. The Sotheby’s International Realty brand has its eye on the future and is perfectly positioned to unite these extraordinary lives with extraordinary lifestyles."

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 66 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Methodological Notes:
The Sotheby’s International Realty Affiliates LLC Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 200 US emerging luxury consumers, and 100 emerging luxury consumers in the UK, China, UAE and India, between November 17th and December 15th, 2016, using an email invitation and an online survey.
The margin of error for this study is +/- 6.9 percentage points in the US, and +/- 9.8 percentage points in the UK, China, UAE and India at the 95% confidence level. Base sizes under 100 are directional findings only.
Data from sothebysrealty.com: Google Website Analytics, sothebysrealty.com, April – December 2015 vs. April – December 2016.

Sotheby's International Realty Brand and New Story Partnership

by Erik Weinbrecht

Originally published on March 8, 2017 | Extraordinary Living Blog

The Sotheby’s International Realty® brand is proud to announce that it has partnered with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes, for $6,000 a home.

Why did we choose New Story as a partner?

  • 100% of donations go directly to the field. They operate with completely separate overhead cost so every dollar donated goes straight to building homes.
  • Donors have the ability to see the exact family they're sponsoring, along with the supplies and costs their donation is covering. In the beginning, the donor receives a photo of the family and their story. When the home is completed, they are delivered a move-in video to share in the excitement of this incredible effort.
  • They hire local labor and buy domestic materials to boost the country’s economy. New Story does more than build houses – they provide jobs and economic stability for the communities they service.

Watch this video to get a closer look at New Story, who was just named one of Fast Company's "Most Innovative Companies" for 2017 in their not-for-profit sector.

Click here to learn more about New Story and meet the Guillaume family from Haiti, the recipients of the Sotheby’s International Realty brand donation.

Art and Home | March/April 2017

Inside this issue

Compliments of Sotheby’s International Realty Affiliates LLC

Extraordinary Properties: Form & Function

In certain circles, innovative architecture is a boundary-pushing test of one-upmanship, with architects juxtaposing and exaggerating existing styles and silhouettes while playfully embracing the element of surprise. Read Full Article >>

Oliver Furth’s Design Dialogue

Oliver M Furth has rarely met a beautiful antique he did not covet, whether an elegant 18th-century Georgian chair or a handsome Arts and Crafts sideboard. Read Full Article >>

The Art of Fashion Exhibitions

With decades of experience, craft and creation behind them, many of the most celebrated fashion houses have built up extensive archives that chart their singular stories in the world of style. Read Full Article >>

The Woolworth Tower Remains a Downtown Classic

Long before the retail chains we know, Woolworth's was the most successful American and international five-and-dime, the originator of a model that is still relevant today. As a result, three decades after his first Utica, New York, store opened in 1879, Frank W Woolworth had become a genuine mogul, eager to secure a prominent corner of Manhattan and erect the kind of trophy headquarters he would call "an ornament to the city." Read Full Article >>

Herzogpark: Munich's Urban Oasis

Centuries-old trees, a brook, a bridge. Swaying weeping willows, ferns in clusters, colourful bursts of perennials in a carpet of green. With myriad propitious enclaves for repose and dreaming amid more than three acres in which to roam and play, the English-style garden at Herzogpark is a wondrous sight, made all the more precious for being located in the centre of Munich, Germany's third-largest city. Read Full Article >>

Anne Erwin Sotheby's International Realty's Nancy Leigh Wins 1st Annual Lasagna Bake Off supporting York Food Pantry

On Tuesday, 2/28, our very own Nancy Leigh participated in and WON the First Annual Lasagna Bake Off hosted by First Financial Mortgage and Red Door Title supporting the York Community Service Association. The night raised $740.00 for the York Food Pantry. Five chefs from area real estate offices faced off to see who's lasagna baking skills were best and Nancy won first prize best overall!


The Chefs: Marjorie Rogers, Nancy Ergmann, Debbi Bozworth, Nancy Leigh & Teri Woods (left to right)

More Photos from the night:
Showing support: Brenna Bullis, Susan Mellette, Holly Breton, Louise Ducharme, Teri Woods & Wally Kallenback (left to right)


Chefs with Michelle Surdoval: Teri Woods, Debbi Bozworth, Marjorie Rogers, Nancy Ergmann, Nancy Leigh & Michelle Surdoval Executive Director at York Community Service Assoc. (top to bottom)


Nancy accepts her first place award

The Sotheby's International Realty Brand Achieved $95 Billion in Global Sales Volume for 2016

by Natalie Hernandez

Originally published on February 27, 2017 | Extraordinary Living Blog

CNBC broke the news this morning that for 2016, the Sotheby's International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.

“During a year when the words "slowdown" and "slump" were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby's International Realty.” – CNBC

Global Growth

The Sotheby's International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

Outside the United States, the Sotheby's International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

In the United States, the Sotheby's International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand's market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.

Innovative Technology

The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.

The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure." - CNBC

The Sotheby's International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal "Top Thousand" report. The Sotheby's International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby's International Realty brand as a leader in luxury real estate sales.

Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

Anne Erwin Sotheby's International Realty | 2017 Initiatives

Introducing Anne Erwin Sotheby's International Realty | New Initiatives for 2017
The Sotheby's International Realty continues to expand across the world. To begin 2017, the network consists of 850+ offices in 65+ countries and territories with 20,000+ sales associates!

Sotheby's International Realty Launches tvOS app
Search your AppleTV's app store for "Sotheby's International Realty" to download the app! Benefits of the app include:

  • The ability to explore properties listed by the Sotheby's International Realty, including our exclusively listed homes, brand worldwide by city, state, country or lifestyle, either through entered text or Siri dictation.
  • A powerful visual experience, offering expertly curated high-resolution photography and high definition videography.
  • The opportunity to directly contact sales associates, share a property via email, save recent location searches and bookmark favorite properties.
  • A game mode where players can view captivating property views and guess the location of origin
  • The ability to access recent searches and favorited properties directly on the AppleTV home screen's "Top Row".

Sotheby's International Realty offers 3D integration on SIR.com Listing your property with Anne Erwin Sotheby's International Realty offers your property the power of the SIR.com platform. Along with featuring the high quality imagery and videos, the SIR.com website also integrates the option to feature a 3D tour as well!

Anne Erwin Sotheby's International Realty's homes appear on New York TImes websiteAlong with sponsoring rich video content on NYTimes.com, Sotheby's International Realty's properties are also found in the real estate section of this popular website.

Anne Erwin Sotheby's International Realty's exclusive listings are on Juwai.com
We are thrilled the Sotheby's International Realty brand has expanded our worldwide reach by placing all of our exclusively listed properties onto Juwai.com, one of the most prominent real state sites in China.