Blog :: 05-2017

Sotheby's International Realty Expands Presence in Greece

by Natalie Hernandez

Originally published on May 25, 2017 | Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC today announced it has signed a long-term franchise agreement with Greece One Realty Limited to further expand the Sotheby’s International Realty® brand presence in Greece and with Rodon Realty P.C. for the opening of Rhodes Sotheby’s International Realty in Rhodes.

Greece Sotheby’s International Realty is led by seasoned real estate professionals Savvas Savvaidis, president and chief executive officer, and Natalie Leontaraki, chief operations officer. Savvaidis also serves as the chief executive officer of Rhodes Sotheby’s International Realty. With a flagship office in the historic capital city of Athens, Greece Sotheby’s International Realty will continue to serve the luxury residential real estate market throughout the country and in key areas including Mykonos, Crete and Corfu, while Rhodes Sotheby’s International Realty will focus on the unique market in Rhodes, the largest of the Dodecanese islands of Greece.

“Greece and its islands are emerging as an attractive luxury real estate market in the Mediterranean,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Rhodes is one of the most popular tourist destinations in Greece known for its rich history, beaches and 300 days of sunshine, and we are proud to have Savvas Savvaidis at the helm of this expansion within the country.”

“The luxury real estate sector in Greece has a promising future,” says Savvaidis. “Greece’s luxury tourism market is expanding rapidly while state-of-the-art golf resorts and branded mixed-use developments are creating a strong luxury footprint in the Mediterranean. Being a part of the Sotheby’s International Realty brand allows us access to unparalleled marketing platforms for these high-end developments, an excellent recipe for a successful business operation.”

The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Greece Sotheby's International Realty and Rhodes Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

2017 Sotheby's International Realty Exclusive Media Partners

2017 Global Media Plan

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby's International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.

Global Affluence: The Emerging Luxury Consumer

by Natalie Hernandez

Originally published on May 2, 2017 | Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC is proud to present “Global Affluence: The Emerging Luxury Consumer," a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, defined as those with $250,000 USD to $1 million USD in investable assets.

The report, which is based on a survey that focused on luxury consumers in the United States, United Kingdom, India, United Arab Emirates and China, found that this emerging luxury consumer demographic is confident when it comes to their personal economy and the economy of their respective countries.

"The luxury residential real estate market is ever evolving," said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. "As a global leader in this arena, the Sotheby’s International Realty® brand commissioned this research survey to unveil emerging trends with luxury residential real estate consumers around the world. We are always looking to the future and our focus is to keep a pulse on the state of the real estate market and the homebuyers of tomorrow."

The complete Sotheby’s International Realty "Global Affluence: The Emerging Luxury Consumer" report features a breakdown of data by country surveyed as well as supplemental search data from sothebysrealty.com. Click here to download the full report.

Key findings from the Sotheby’s International Realty "Global Affluence: The Emerging Luxury Consumer" report include:

"The luxury market has been redefined in recent years due in large part to the impact of the new emerging luxury consumer," said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates LLC. "These individuals have a luxury sensibility and an affinity for exclusive brands, proving that luxury transcends income levels – it is about quality, uniqueness, and ultimately achieving a certain lifestyle. The Sotheby’s International Realty brand has its eye on the future and is perfectly positioned to unite these extraordinary lives with extraordinary lifestyles."

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 66 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Methodological Notes:
The Sotheby’s International Realty Affiliates LLC Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 200 US emerging luxury consumers, and 100 emerging luxury consumers in the UK, China, UAE and India, between November 17th and December 15th, 2016, using an email invitation and an online survey.
The margin of error for this study is +/- 6.9 percentage points in the US, and +/- 9.8 percentage points in the UK, China, UAE and India at the 95% confidence level. Base sizes under 100 are directional findings only.
Data from sothebysrealty.com: Google Website Analytics, sothebysrealty.com, April – December 2015 vs. April – December 2016.