Blog :: 03-2018

Curate by Sotheby's International Realty | App Benefits

The Sotheby's International Realty® brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby's International Realty(sm). Here are some of the ways the app will benefit homebuyers, sellers, and real estate agents.

According the Harvard Business Review's A Manager's Guide to Augmented Reality, research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle.

  • For prospective homebuyers - Viewing a potential house in AR breaks down visualization barriers that often accompany the homebuying process, allowing prospective homebuyers the unique ability to envision the house in their personal taste and style. Curate by Sotheby’s International Realty offers the opportunity for buyers to ultimately see a house as their own home, increasing confidence in any purchasing decisions.
  • For home sellers / Sotheby’s International Realty clients - Selling a home with a Sotheby’s International Realty sales associate means tapping into the power of AR to sell the home by helping prospective buyers overcome the visualization barriers of touring an empty home or one decorated in style that differs from their taste.
  • For the Sotheby’s International Realty sales associate - The benefits for the sales associate are similar to those of the homebuyer and seller; Curate by Sotheby’s International Realty empowers the sales associate to present a home in an objective and neutral manner. The app also alleviates the need for sales associates to physically stage homes, allowing them to save money on the costs of either renting or buying and storing furniture.

"Curate by Sotheby’s International Realty is destined to become a go-to resource for Sotheby’s International Realty sales associates,” said Ashley F. Morris, vice president of marketing, Atlanta Fine Homes Sotheby’s International Realty. “This app is the first of its kind for residential real estate and perfectly aligns with our goal to deliver an immersive experience tailored to each client's individual style. Curate by Sotheby’s International Realty unites innovation with our commitment to providing exceptional service to our clients by allowing sales associates to take on a meaningful role in the transformation of a house into a home."

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Learn more about this unprecedented augmented reality experience on sothebysrealty.com

by Natalie Hernandez

Originally published on March 22, 2018 | Extraordinary Living Blog

Curate by Sotheby's International Realty | App Features

The Sotheby’s International Realty� brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby’s International Realty(sm). Here are the key groundbreaking features of the app:

  • Visualization - Any property can be transformed through a curated selection of AR furnishings and d�cor sets. Listing-specific staging options will be available in the near future.

  • Recollection - The app has screenshot capabilities, allowing viewers to capture and store the images of AR furniture sets placed within the visit.

  • Shop - Virtual home furnishings can be clicked for more information about the product, including a link to exit the app and be directed to a retailer's website. All furniture is shown to-scale and provides accurate room dimensions, ensuring furniture viewed in the app will be a fit, making purchasing and moving into a new home easier on new home buyers.

"The Sotheby’s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,” noted John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC. “Almost a decade ago, we committed to only displaying high-resolution photography on our website; we then had the foresight to understand that video would become increasingly important to homebuyers and so we introduced high-definition videography to our website; and then came 3D and Virtual Reality Tours with Matterport. We recognized that augmented reality is the way in which people will shop in the future and when Google approached us to be an official launch partner for ARCore, we knew it was the right move."

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Learn more about this unprecedented augmented reality experience on sothebysrealty.com

by Natalie Hernandez

Originally published on March 21, 2018 | Extraordinary Living Blog

Sotheby's International Realty First Real Estate Brand to Launch Augmented Reality App: Introducing Curate by SIR

Curate by Sotheby’s International Realty(sm), powered by roOomy, Revolutionizes the Homebuying and Selling Experience for Sales Associates and Consumers

Sotheby's International Realty Affiliates LLC today announced the launch of Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app that will bring a home's virtual staging images from 2-D perception into augmented reality.

"Buying a house is not only a significant financial decision, but is also deeply personal and emotional. Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology." – John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC

The app was built with ARCore, Google's AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore's release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.

“ARCore enables augmented reality capabilities on 100 million Android devices across the ecosystem, bringing new possibilities to today’s mobile phones. We’re thrilled to work with the Sotheby’s International Realty brand on this experience, which can help redefine the way real estate is sold.” – Adrienne McCallister, senior director, Google AR Business Development

Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.

"Curate by Sotheby’s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space." – John Passerini

Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

by Natalie Hernandez

Originally published on March 20, 2018 | Extraordinary Living Blog

Sotheby's International Realty® Achieves $108 Billion in Global Sales Volume for 2017

Global Growth

The Sotheby's International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.

In the United States, the Sotheby's International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand's existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand's market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.

Outside the United States, the Sotheby's International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata

Reaching the Consumer


The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.

An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei's digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.

"In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer," said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. "Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients."

Additional Achievements

In 2017, the Sotheby’s International Realty brand added to its senior leadership team. Thompson was appointed as the brand's Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand.

The Sotheby's International Realty brand's affiliated companies and sales associates raised more than $500,000 USD for New Story, the brand's charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand's Global Networking Event, where affiliates of the Sotheby's International Realty brand pledged funds for over 150 homes in just 32 hours.

The Sotheby's International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal "The Thousand" for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category.

by Erik Weinbrecht

Originally published on March 1, 2018 | Extraordinary Living Blog